eStore Top 10 Tips
To make sure your eStore is as successful as possible, read our top ten tips for helping you make the most of online sales.
| Top 10 Tips for setting up your own online store |
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| 1. If you haven’t already got one, you will need to decide on and register a domain name (web address) for your site. KC domain services make this simple and hassle-free.Buy your domain name now |
| 2. Before setting up your store you’ll need to have all your product details, including pictures and pricing, ready to upload. Getting these organised in advance will save set-up time later. |
| 3. Charges for payment processing services vary according to which provider you use and the functionality they offer. You can find information about which of the market-leading services is best for your needs at www.electronic-payments.co.uk |
| 4. Decide how you are going to deliver your products, and how you are going to charge for delivery. Speak with external suppliers / courier services as necessary and ensure that your prices for postage and packaging are realistic. |
| 5. Formulate a policy for the return of unwanted or faulty goods and make this available on your website. |
6. There are four key pieces of legislation you should be familiar with in relation to your online store. They are all available to view online at www.opsi.gov.uk – just use the search facility to find the Act or legislation you need:
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| 7. Ensure that your systems and processes are secure and that you have backup and restoration procedures in place to guard against failure. |
| 8. Your site should include a 'Contact Us' section with a telephone number and email address for queries. A confused customer is a lost customer! |
| 9. Test the store (and any associated back-office processes) thoroughly before you launch it. Don't just ask experienced online shoppers to try it out – your site needs to be easy to use so it's a good idea to ask infrequent internet users or beginners to test it to. |
| 10. Once you've launched your store, you'll need to commit time and effort to maintaining and promoting it to ensure a regular flow of potential customers. Promotional techniques you should consider include search engine optimisation, banner and keyword advertising, email marketing and affiliate marketing, where your site is promoted via other websites who receive a commission or referral payment when visitors click through from their site to yours. |
Creating your own online e-commerce store and selling online is easy with a KC eStore.